Aaker, D. A. (2012). Building strong brands. Simon and Schuster.
Agarwal, M. K., & Rao, V. R. (1996). Based brand equity. Marketing letters Journal, 7(3): 237-270.
Agricultural Jihad Organization(AJO). (2021). STAT Database. Available at web site. https://www.maj.ir/Index.aspx?page_=form&lang=1&PageID=11583&tempname=amar
Amir Shahi, M, Ahmad., & Manti, H. (2015). Modeling Marketing Activities Affecting Brand Value Using Fundamental Conceptualization Theory, (24): 97-115. [in Persian].
Minten, B., Singh, K. M., & Sutradhar, R. (2013). Branding and agricultural value chains in developing countries: Insights from Bihar (India). Food Policy, 38, 23-34.
Cateora, P, R., & Graham, J, L. (2002). International Marketing book.
Gilania, Sh., & Mousavian, J. (2010). The effect of brand loyalty on the bank brand equity from the perspective of e-card customers. Quarterly Journal of Industrial Management, Faculty of Humanities, Islamic Azad University, Sanandaj Branch, 5 (14): 120-103. [in Persian].
Ghazizadeh, M.; Turkestani, M, S., & Mohammadi, F. (2015). Mapping the Affiliate Brand Affiliate Network Using Brand Concept Map Method (Case Study: Mellat Insurance Company), Quarterly Journal of Business Research. 78: 149-178. [in Persian].
Ghorbani Dinani, H., Fattahi, R., & Jozdani, M. (2018). The effect of value added services on quality and brand equity in the beverage industry (Case study: Zamzam Beverage Factory in Isfahan). Journal of Marketing Management 39: 97-105. [in Persian].
Goodchil, j. & Callow, C. (2001)."Brands: Visions & Values. New York NY: John wiley & Sons, Inc Publishing14.
Hassani, A., Mousavi Bazargan, J., & Ghadirinia, M. (2013). Brand performance, conceptualization and measurement, Tourism Quarterly of the University of Science and Culture. [in Persian].
Javanmard, H., & Soltanzadeh, A, A. (2009) A Study of Internet Brand Features and Websites and Its Impact on Customer Trust and Loyalty (Case Study: Purchasing Cultural Products Online), Quarterly Journal of Marketing Research 14 (53): 225-256. [in Persian].
Jaung,W.,
Putzel, L.,&
Naito, D. (2019). Can ecosystem services certification enhance brand competitiveness of certified products?
Journal of Sustainable Production and Consumption, 18:53-62.
Keller, K. L. (2003). Strategic brand management: building, measuring, and managing brand equity (2nd ed.). Upper Saddle River, NJ: PrenticeHall.
Keller, K. L. (1998). “Strategic Brand Management: Building, Measuring, and Managing Brand Equity”, Newjeursy: Prentice Hall, Upper Saddle River.
Kochakzadeh, S., & Karbasi, A, r. (2014). Investigating the influencing factors on Iran's saffron trade, journal of Saffron Agronomy & Technology, 3(3): 217-227. [in Persian].
Kohansal,M. R., Hendizadeh, H. & Sahabi,.H. (2022). Investigating the factors affecting the growth of Iran's saffron trade, emphasizing the role of trade sanctions, Journal of Saffron research, 18(9): 310-322
Kotler, P., & Armstrong, G. (2012). Principles of Marketing. 14th Edition, Pearson Education Limited, Essex, England.
Masoomzadeh Zavareh, A., Ebrahimi, A., Shamsi, J., & Dehnavi, K. (2013). To the operational plan of branding of Iranian saffron product, Journal of Saffron Agriculture and Technology, 2(1):39-68
Mayer, C. H. (2003). Managing brand equity. Journal of product and brand management, 12(1): 39-51.
Meng-jie, L, b., Zhanga, J., Wangc, R, M., & Lin, Q. (2020). Simulation research on online marketing strategiesof branded agricultural products based on thedifference in opinion leader attitudes. journal of Information Processing in Agriculture.
https://doi.org/10.1016/j.inpa.2020.12.001.
Mittal, B., & Kamakura, W. A. (2001). Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics, Journal of MARKETing Research, XVIII (1),131-142.
Omidi Kia, K., Meshbaki, A., Khodadad Hosseini, S, H., & Azizi, Sh., (2012). Recognizing the organizational capabilities of the company's brand positioning in the food industry Using data theory. Strategic Management Thought 11: 35-72. [ in Persian].
Seyed Javadian, S, R., Amini, A., & Amini, Z. (2010). Evaluating the Impact of Brand on Industrial Customer Loyalty. Business Management Perspectives Quarter, 3: 57-73. [in Persian].
Swagemakers,P, P.,
Markus, S.,
García, M. D, D., Milone,, P,. &
Ventura, F.( 2021). To what extent do brands contribute to sustainability transition in agricultural production practices? Lessons from three European case studies
. journal of Ecological Economics, 189:107-179.
https://doi.org/10.1016/j.ecolecon.2021.107179.
Ranjbarian, B., Fathi, S., & Bahrami, N. R. (2012). The Effect of Brand Extension Strategies upon Brand Image in the Sport Apparel Market. International Journal of Academic Research in Business and Social Science. 2(10):222 - 269. [in Persian].
Rastegaripour, F., & Mohammadi, N. (2018). Study of factors affecting saffron exchange in Iran with emphasis on packaging and branding. Journal of Saffron Research, 6: 51-73.
Rio, A., Vazquez, R., & Iglesias, V. (2001). “The effects of brand associations on consumer response”, Journal of Consumer Marketing, 1 (5): 410-425.
Usulian, M.; Abbaspour Noghani, M, R., & Davari, M. (2016). The effect of profitability on the brand equity of the company value. Journal of Financial management perspective, 6(2): 9-21.
Vahedi, M., Kabiri, M., Salami, S. A., Rezadoost, H., Mirzaie, M., & Kanani, M. R. (2018). Quantitative HPLC-based metabolomics of some Iranian saffron (Crocus sativus L.) accessions. Industrial Crops and Products, 118: 26-29.
Yazdani, N., Rezaeifard, F., & Sardari, A. (2015). Pattern of creating brand value in the framework of brand marketing mix. Strategic Management Studies, 24: 113-130.
Zheng, Z., Saghaian, S. H., & Reed, M. R. (2012). Factors Affecting the Export Demand for U.S. Pistachios. International Food and Agribusiness Management Review. 15(3): 139-154.
)