Factors Affecting the Value of Saffron Crop Value in Iran, with emphasis on packaging and branding

Mohammadi, Nariman

doi:10.22077/jsr.2017.876.1038

Document Type : Original Article

Author

Nariman Mohammadi

MSc Student of Agricultural Economics, University of Torbat Heydarieh

https://doi.org/10.22077/jsr.2017.876.1038

Abstract

Abstract
The economic and social importance of saffron as the most expensive spice in the world has a unique position among Iranian industrial and export products. The numerous and numerous uses of saffron and its medicinal properties and its diverse food consumption, and most importantly, have a major role in the lives of farmers in the central and southern Khorasan provinces, which makes it especially clear on the issues of production, export and market of saffron. The main objective of this study was to investigate the factors affecting the export of Iranian saffron using the Delphi method that is used by experts in this area. The design of this study using the Delphi method has been to reach a consensus. In relation to the 36 measures affecting exports of saffron participated in the survey. The 36 measures adopted in the three-story Face. The first process, the most important and basic indices were divided into two groups and brand packaging and the lack of national brand important criteria (no brand) was observed. The second indicator, the economy (exports) were the next priority and the most important criterion of all criteria that have the most points and ranked first, saffron fraud and abuse in the export sector has been jobber. The third indicator, the production, the most important measure of the individual's working farmers (lack of proper co-operatives), the other index is the ratio of less importance.

Keywords

References

Abbas Zadegan, M., and Tork Zadeh, J., 2000. Educational needs in organizations. Publishing Corporation. Tehran. Iran. [InPersian].

Ahari, H., Anwar, A., Shkry, A., Tlaksh, F., Sadeghi, M., and Rahmn Nia, H., 2012. Silver Asrnanvzrat check the shelf life of Iranian saffron packaging using nanotechnology 103.3 SNP on anti-microbial coatings and release of nanoparticles into the final product. Journal of Comparative Pathology. (4), 793-802. [InPersian with English Summary].

Ahmadi, N., 2009. Introduction and Review of the Delphi method. Journal of Social Sciences. (22), 100-108. [InPersian with English Summary].

Ahmadvand, F., and Sardari, A., 2014. The effect of brand equity Brpaskh of consumers. Business Strategies. 21(4): 63-78. [InPersian with English Summary].

Ampuero, O., and Vila, N., 2005. Consumer perceptions of product packaging. Journal of Consumer Marketing. 3(2), 100-112.

Bendixen, M., Bukasa, K.A., and Abratt, R.A., 2004. Brand equity in the business-tobusiness market. Industrial Marketing Management. 33(5), 371-380.

Chang, P.T., Huang, L.C., and Lin, H.J., 2000. The fuzzy Delphi method via fuzzy statistics and membership function fitting and a pplication to the human resources. Fuzzy Sets and Systems. 112(3), 511-520.

Farahmand, K., Danshvrkakhky, M., Shahnoushi Foroushani, N., Ghasemi, V., and Hemmati, A.,2012. Factors affecting market development saffron using fuzzy Delphi, Agricultural Economics. 6(3), 97-119. [InPersian with English Summary].

Gholinezhad, H., and Eshragh Nia Jahromi, A.H., 2015. Presenting a comprehensive model for increasing productivity in saffron: Before cultivation to customer. Journal of Saffron Research. 3(2), 108-122. [InPersian with English Summary].

Hadadi Nia, S., 2008. Nature-based tourism zoning based on environmental criteria. Master's thesis Environment, Natural Resources Faculty of Tehran University, Tehran, Iran. [InPersian with English Summary].

Hadadi Nia, S., and Danhkar, A., 2009. Weighting and ranking criteria in ecotourism planning and semi-desert ecosystems desert with Delphi method. Journal of Management and Development of Natural Resources. 2(2), 21-32. [InPersian with English Summary].

Hadar, M., and Hader, S., 1995. Delphi und Kognitions Psychologie: Ein Zugang zur theoretischen Fundierung der Delphi-Methode. ZUMA-Nachrichten. 37(19), 8-34.

Keeney, S., Hasson, F., and McKenna, H.P., 2001. A critical review of the Delphi technique as a research methodology for nursing. International Journal of Nursing Studies. 38(2), 195-200.

Kotler, P., and Armstrong, G., 2012. Principle of Marketing. (14^th Ed). Prentice-Hall Inc, New Jersey.

Lopez Briones, G., Varoquaux P., Bureau G., and Pascat, B., 1993. Modified atmosphere packaging of common mushroom. Food Science and Technology. 28(1), 57-68.

Masoumzadeh Zavareh, A., Ibrahim, A., Shmsy, J., and Dehnavi, K.H., 2013. Action Plan branding Iran's saffron, saffron Journal of Agriculture and Technology. 1(2), 37-66. [InPersian with English Summary].

Moazami Goudarzi, M., 2008. Iran's red gold from production to processing. Journal of Agricultural Livestock. 5(57), 56-57. [InPersian with English Summary].

Motameni, A., Moradi, H., Hemmati, A., Hashem Zadeh, A., and Moradi, V., 2014. The effect of visual and informational package on the propensity to buy this food, Journal of Food Science and Technology. 11(42), 31-42. ) [InPersian with English Summary].

Parmeh, Z., Hosseini, M.A., Nabi Zadeh, A., and Mohebbi, H., 2009. Capacity and target markets for export of Iranian saffron. Quarterly of Commerce Journal. (51), 59-95. [InPersian with English Summary].

Rundh, B., 2005. The multi-faceted dimension of packaging: Marketing logistics or marketing tool?. British Food Journal. 107(49), 670-684.

Sadeghi, S.K., Khodaverdizadeh, S., and Khodaverdizadeh, M., 2011. The comparative advantages of export and import structure of global export market and saffron. Agricultural Economics Research. 3(11), 59-76. [InPersian with English Summary].

Shah Abadi, A., Amiri, B., and Sary Gol, S., 2015. Factors affecting the export and import countries of the Non-Aligned Movement with an emphasis on institutional governance index. Business Strategies. 22(6), 57-72.[InPersian with English Summary].

Shahroudi, A., Ahmadi Fyrvzjany, A., and Chizari, M., 2007. Structures that affect the yield and quality of saffron: the study, the city of Torbat, Iran Journal of Agricultural Extension and Education. 3(1), 143-158. [InPersian with English Summary].

Sung, W.C., 2001. Application of Delphi method, a qualitative and quantitative analysis, to the healthcare management. Journal of Healthcare Management. 2(2), 11-19.

Torkamani, J., 2000. Economic analysis of production, technical efficiency and marketing of Iranian saffron. Journal of Science and Technology of Agriculture and Natural Resources. 4(3), 29-44. [InPersian with English Summary].